Do you think all EU companies will follow, because many companies can actually be dead without it.<p>Also is GA4 had an on-premise option, will it be complaint?
For who needs a summary of what is happening in the EU [1]<p>1. Since 2020, it's illegal to send personal data to the US because of the invalidation of the Privacy Shield [2]<p>2. Google said it was okay in the EU to use anonymized IP addresses<p>3. The Austrian Data Protection Authority (DSB) [3] ruled differently and waived most of the arguments raised by Google. The DSB ruled that even anonymized IP addresses are personal data.<p>4. The Data Protection Authority of The Netherlands followed by implying that the use of Google Analytics might be banned in the future [4]<p>5. In February 2022 The Data Protection Authority of France (CNIL) followed [5]<p>6. In June 2022 the Data Protection Authority of Italy (Garante) followed [6]<p>7. Now, September 2022, Denmark – after already banning Google Workspace for municipalities [7] – considers Google Analytics unlawful as well [8]<p>This is a sound decision, but not a new one. It's a confirmation of what has been ruled in July 2020, but now it seems to have more impact.<p>PS: I'm the founder of Simple Analytics [9] - the privacy-first analytics tool that, unlike other privacy tools, does not use any identifiers.<p>[1] <a href="https://blog.simpleanalytics.com/will-google-analytics-be-banned-in-the-eu" rel="nofollow">https://blog.simpleanalytics.com/will-google-analytics-be-ba...</a><p>[2] <a href="https://iapp.org/news/a/the-schrems-ii-decision-eu-us-data-transfers-in-question/" rel="nofollow">https://iapp.org/news/a/the-schrems-ii-decision-eu-us-data-t...</a><p>[3] <a href="https://www.data-protection-authority.gv.at/" rel="nofollow">https://www.data-protection-authority.gv.at/</a><p>[4] <a href="https://autoriteitpersoonsgegevens.nl/nl/onderwerpen/internet-telefoon-tv-en-post/cookies#hoe-kan-ik-bij-google-analytics-de-privacy-van-mijn-websitebezoekers-beschermen-4898" rel="nofollow">https://autoriteitpersoonsgegevens.nl/nl/onderwerpen/interne...</a> (in Dutch)<p>[5] <a href="https://www.cnil.fr/en/use-google-analytics-and-data-transfers-united-states-cnil-orders-website-manageroperator-comply" rel="nofollow">https://www.cnil.fr/en/use-google-analytics-and-data-transfe...</a><p>[6] <a href="https://www.gpdp.it/web/guest/home/docweb/-/docweb-display/docweb/9782874#english" rel="nofollow">https://www.gpdp.it/web/guest/home/docweb/-/docweb-display/d...</a><p>[7] <a href="https://www.simpleanalytics.com/blog/denmark-bans-google-workspace-for-municipalities" rel="nofollow">https://www.simpleanalytics.com/blog/denmark-bans-google-wor...</a> (includes translated version)<p>[8] <a href="https://www.datatilsynet.dk/english/google-analytics/use-of-google-analytics-for-web-analytics" rel="nofollow">https://www.datatilsynet.dk/english/google-analytics/use-of-...</a> (this thread)<p>[9] <a href="https://www.simpleanalytics.com/" rel="nofollow">https://www.simpleanalytics.com/</a>