I've been involved with agile since 1998 working with DSDM so before the manifesto was defined. Back in the early days until about 2006, almost everyone was from a development background or were from a project/management background and were very conscious of how the ways of working they were previously part of were fundamentally broken. These people started to get results and "agile" became something other companies wanted to recreate.<p>What happened was that people who didn't know anything about agile or were from a non-technical background started to claim they knew "agile" and it was daily status updates whilst standing up, hotdesking, post-it notes on the wall and getting together every quarter to plan out all of the work with colleagues for the next quarter up front.<p>Big consultancies then piled in and reinforced a mix of those beliefs, jumped into SAFe because it was big and took a lot of consultants to make it work and reassured management that it wasn't about software but process, and people need to be managed and have defined processes.<p>The "life coach in waiting" agile coaches then started to spring up - they knew almost nothing about software development, little about agility or it's history and why it happened, but they studied coaching and kept the mantra going of "it's about people" and HR better understood that and so they've flourished. These people quickly grew in number and the technical background coaches have been pushed to the edges.<p>Many HR departments have now shifted to become "People" departments and a significant number of agile departments now come under "People" departments rather than Software Development departments.<p>These life coaches then all changed their agile experience to 15 years.<p>If I meet agile coaches in organisations now that can accurately describe refactoring or the TDD process I'm genuinely amazed and we stick together.<p>I genuinely believe agile coaching will be a race to the bottom salary wise for a few years, many of the coaches will then transition into life coaching as they always wanted to, and agile coaching will be consigned to history as those that remain will no doubt transition into similar roles with different titles.