How do i value my 'startup'?

The valuation is whatever you and an investor mutually agree on.<p>If you're "fundable" (targeting a large market, growth is accelerating at a rate which looks like it will take you stratospheric, team "looks like winners", in Silicon Valley or NYC, strong social proof from other investors, etc) then in the current environment at least some investors might agree on fairly big numbers. If many of these things are not the case, then it is unlikely investors, if you find them, will agree on valuations that would be obtainable by "fundable" startups.<p>There is no universal formula for valuing businesses. If there were, markets would be a lot less interesting. (The wonderful thing about the standard formulas they teach in B-school is there are so many to choose from.)<p>There are also <i>strong</i> regional components to this question. e.g. In Ogaki, a software business with an enterprise value of $100,000 is newsworthy enough to warrant coverage in the paper on that fact alone. In the Valley, two kids with a gleam in their eye are assigned a notional value of $100,000 for an idea that all parties do not necessarily expect to be the idea they are working on four weeks from now.

Yes, there are several standard formulas that are taught in MBA Corporate Finances courses, usually via some variant of Discounted Cash Flow.<p>They're just a starting point, and might not be accepted by the other party, but it helps to put a dollar number on your company :)<p>The Wikipedia article sounds like a good start for your investigation:<p><a href="http://en.wikipedia.org/wiki/Business_valuation" rel="nofollow">http://en.wikipedia.org/wiki/Business_valuation</a><p>Edit: agree with both soho and patio - your company is worth whatever someone is willing to pay for it, and there are a lot of "standard" formulas taught in B-school so you can pick and choose whichever you like.<p>I still believe that using a formula can help you at least give some anchor to how much it might be worth. (the discounted cash flow will give you a number similar to soho's I think)

i'm on the same boat as you. we've been proftaible for over a year and a half now with revenue doubling each year. we actually just went #3 on google for a very high keyword so it's going to move up even more.<p>Everyone always told me your business is worth how much smoeone is willing to pay for it!!<p>from a formula perspective, personally i would take my annual revenue and multiple it by 2.5-3. and that's how much a typical investor may pay. However this depends on many factors. If the business stays stale, they'll make their money back within 2 years but if the business is growing (doubling in my case) then they would make it back a lot faster so i might shoot for 4 or 5!<p>my main problem is actually FINDING people who are interested!

Thanks everyone. insightful responses. i think the main true statement is truly: The valuation is whatever you and an investor mutually agree on. Or : As much as i can get!