Mateschitz did something very impressive: Sell an oddly-tasting soft drink by financing (very successful) extremely expensive sports teams. The connection is so odd that no one could copy it. It's totally artificial, of course, but it's a brilliant invention and arguably socially relevant.<p>Rest in Peace, Dietrich.<p>P.s.: Fuck cancer.
It's nice after having a few kief bowls for breakfast when you're in a strange neighborhood and don't know where to get a good cortado, but the fact it's supposed to be served chilled is annoying as hell, I wouldn't drink it warm.<p>It sucks that the guy who invented it or whatever died, but at least it sounds like it was natural causes not, like, the guy who invented anti-virus moved in next door, started flying in pretty biology PhDs to invent new forms of bath salts, then murdered his neighbor when he rightfully complained about the lunatic American.<p>(And I say that as someone named Gregory who... hasn't always the best neighbor.)