Recommendation: Change "Schedule gifts to be sent to the females in your life" to "Schedule gifts to be sent to the women in your life."<p>"Females" sounds like cop-speak.
Somewhat tangential to this, but CBC radio has a droll piece they've been running for the last few years around this time. It's called 'Men Who Give Gifts and the Women Who Buy the Gifts That Men Give' It's in hour three here: <a href="http://www.cbc.ca/thesundayedition/shows/2009/11/22/november-22-2009/" rel="nofollow">http://www.cbc.ca/thesundayedition/shows/2009/11/22/november...</a> It's about the frustration women feel when they become the official gift buyer for a male gift giver. Perhaps there's a business opportunity there.
Good concept, bad pricing. Not owning your product and selling it at a high markup (starts at cost + ~$20 for small items and converges to 20% markup for more expensive items I believe) will prove to be a non-viable business model. Consider offering some customization, bundling, or outright proprietary products - difficult to do, but that's often the way to own the space. Eg look at Warby Parker and how owning the product allowed them to disrupt the glasses market.