It's high time we rethink search, but it's a really difficult problem.<p>Google were absolutely very good at it, but there are probably multiple factors at play in why they're getting so bad..<p>The constant "SEO" battle, the least relevant websites happen to be the ones with most investment into cheating themselves onto the frontpage.<p>Search is probably a bad business, it's very expensive to do right, and nobody seems to pay for it. (I'd be willing to pay a reasonable subscription for access to the good old google search, if it could still exist, I'm sure many others are too, now that we know what we lost).