I want my web app to look less like Google and more like Vimeo.<p>Have you been able to pull good talent from local colleges, Craigslist, or other websites, and how did you narrow down the field? (I am reluctantly moving forward with eLance, but I'd rather find someone local.)
We've done pieces ourselves, and...<p><a href="http://www.madebysofa.com/" rel="nofollow">http://www.madebysofa.com/</a> - Cappuccino logo at <a href="http://cappuccino.org" rel="nofollow">http://cappuccino.org</a><p><a href="http://metalabdesign.com/" rel="nofollow">http://metalabdesign.com/</a> - splash page for <a href="http://280slides.com" rel="nofollow">http://280slides.com</a> and <a href="http://280north.com" rel="nofollow">http://280north.com</a><p><a href="http://cocoagrove.com/" rel="nofollow">http://cocoagrove.com/</a> - 280 Slides logo and some of the graphical elements in 280 Slides
typography. it's not the only thing a good designer knows, but it's a basic skill that the good ones respect.<p>there are 2 schools of design that a savage like me can comprehend: systemic and emotional. i'm sure that many can argue for the many gradations, but these are the important distinctions/extremes to recognize. that said, it's not either or - successful designers evoke (that's an important word- what does your potential designer's portfolio evoke) their ideas in a consistent/lasting manner. this requires both schools of thought - powerful ideas that can be repeated/propagated.<p>emotional design is provocation. vimeo is better at this than google - compare the persistent vimeo login page with the occasional google holiday logo. that said, there's a much wider range of emotions that neither of these places touch. good emotional graphic designers will understand how to communicate your product evoking a positive emotional response.<p>systemic graphic design is the ability to maintain an identity, consistently, and create familiarity. most of us feel that if we were hired as a brand manager for google, we'd have a pretty good sense of whether or not a page put in front of us meets their identity's requirements. that's a test to remember. more than any one event in your brand's lifecycle, systemic graphic design will be there to give you a (relatively) easy solution in any situation, once your voice has been defined. best example in a typeface: helvetica. these designers demonstrate a comprehensive understanding of systems design. look at Paul Rand's work & Josef Müller-Brockmann to see evidence of a system that's designed to be familiar, even when it's radical.<p>ideally, you need both. an easy metric that would hold up against the best ones i know (and no, i won't release their names, they're busy ;) - they love to talk about their art and they will not hesitate to tackle a new challenge, especially if it seems hard. even at the expense of dayjobs & prior commitments. then, give them space. when ideas seem ethereal, be very clear on your business requirements, but let them solve the problem/bring it back to earth.<p>hope this helps. graphic design is half of how i discovered (social) hacking and i can't stress its importance enough - it's a useful field to learn about, not just depend on.
I'm using the free Silk icons from <a href="http://famfamfam.com/" rel="nofollow">http://famfamfam.com/</a> -- they're pretty popular, a lot of apps use them.
Well, I can tell you where NOT to go:<p>When I first setup <a href="http://chesstr.com" rel="nofollow">http://chesstr.com</a> I tried one of the larger, "get a logo for only $150" firms. Needless to say, I was tremendously disappointed. First, my website name was misspelled in a few of the mockups - seriously, how do you manage to misspell 'chess'?<p>I also felt very pressured to select my logo from a handful of rather bland options ("make your selection so we can wrap things up"). They made some claim about 100% satisfaction, but I was so frustrated and displeased I just walked away - $150 bucks down the drain.<p>I ended up just doing it myself with gimp. It's certainly not very good - but it was better than the alternatives. B latent plug, anyone have any good logo ideas for a chess website? :)
Can you find someone from a local college or Craigslist to build Google? Prolly not. Same goes for Vimeo's design. It may seem really simple and easy in appearance, but that's the result of clever design, not chance.<p>It's really hard to hire a talented creative director if you know nothing about design. You may want to consider working with a design studio for now, just to learn the ropes and gain a higher appreciation. Poke around design award websites or places like deviantart.com to find one.
We got the <a href="http://www.bionicbooks.com" rel="nofollow">http://www.bionicbooks.com</a> logo by posting a project on <a href="http://www.crowdspring.com" rel="nofollow">http://www.crowdspring.com</a>
Some simple stuff I do myself. For the more complicated stuff I started out with using digital point...but then I switched to <a href="http://99designs.com/" rel="nofollow">http://99designs.com/</a> and haven't looked back. You get way more submissions so you have a much higher chance of getting something truly good.
This is a great question and there is no easy answer.
I was also on the same page as to having a really amazing design for our app/start (Mugasha.com). I am not a designer myself, I am developer/UI/UX guy although, I have an appreciation for good design ethics. There are two ways to go about it, One is what 280North did and hire these mini-studios. They are great, focused and quite talented. Make sure its a mini one, big ones are not very focused. The second is the path I choose and found a designer in our local are through networking and events and made him a partner. This is tough, I am giving away a quarter of my company to a designer who I trust. I am also making him responsible and take ownership of the design and UI. Its a collaborative effort in the end but the best thing to do would be to hire someone who is good and who you can trust.
I do a lot of development in Java, Java Server Faces specifically. We used RichFaces which comes with some slick templates and modules. We added FamFamFam silk icons, used JFreeChart for charts and some scriptaculous for transitions and effects, and the whole thing came out looking great.<p>This may be off topic, but I think part of is it the graphics, and part of it is the AJAX "feel". By that I mean, even though Google Reader and GMail are AJAX apps, they don't "look" like it. I think that is kind of the point though: they're functional, and they don't get in the way. We used lightbox type effects, loading buttons and drop downs sparingly, to really enhance the user's experience.
I tried local colleges (<a href="http://www.academyart.edu/" rel="nofollow">http://www.academyart.edu/</a>) but found the rates the students want to charge as much as the more experienced designers though they had much thinner portfolios.<p>So far all the designers I've hired have been through recommendations of friends and they've worked out well so far.<p>For logo design (yes, I realize a bit off topic) I recommend <a href="http://www.designoutpost.com" rel="nofollow">http://www.designoutpost.com</a>
I've been designing since I had to pack up my art supplies when I moved at 14. <a href="http://sicret.net" rel="nofollow">http://sicret.net</a> has some of my work, though less of my recent stuff which is more based on typography and establishing a well-constructed grid.grid.<p>While I am working on my own startups, I'm also a university student and need to pay the bills through freelancing.
I still think it's best to hire full time designers then going to an outside firm. I am biased because I am a user interface designer for startups. But I think working on something full time lets you understand the application much better.
Probably getting a designer from eLance/Craigslist may be relatively easier, but finding a guy to do overall UX design may be hard to find. I am looking for one myself, without any luck.
Myself. Photoshop is extremely easy to learn - mainly for regular web sites/graphics. Spend some time and read some tutorials. Get yourself very familiar with CSS. And begin scanning through CSS galleries to get inspiration. Sites like Vimeo are extremely easy to design. Don't waste your money.