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Ask HN: Employees personal brand – Threat or Weapon?

1 pointsby midspectrumover 2 years ago
Hello Stranger,<p>Considering the current scenario where a majority of the employees in the team are aspiring to be creators in their niche, what do you think of it as a founder or recruiter?<p>In my 1st experience as a manager, management asked me to reject candidates who are more invested in their own thing stating they won&#x27;t devote much time to their jobs and responsibilities.<p>Currently, I&#x27;m encountering job postings asking for candidates&#x27; social presence which makes me clueless whether the same is being asked as shortlisting criteria or rejection.<p>I would love to hear from you, what&#x27;s your take on this?

1 comment

fabianholzerover 2 years ago
I think the premise that &quot;every employee in the team is an aspiring or budding creator in their niche&quot; is for the majority of companies incorrect. In my experience it is much more likely to encounter &quot;Dark matter developers&quot; [1] than their opposite.<p>When the personal brand building is not done on company-time (unless on behalf of the company, for example in a developer advocate role), it is no business of the company. To borrow a sentence from Cate Huston: &quot;My employer buys my time, they rent my personal brand.&quot; [2]<p>[1]<a href="https:&#x2F;&#x2F;www.hanselman.com&#x2F;blog&#x2F;dark-matter-developers-the-unseen-99" rel="nofollow">https:&#x2F;&#x2F;www.hanselman.com&#x2F;blog&#x2F;dark-matter-developers-the-un...</a><p>[2]<a href="https:&#x2F;&#x2F;cate.blog&#x2F;2021&#x2F;09&#x2F;20&#x2F;being-the-dri-of-your-career&#x2F;" rel="nofollow">https:&#x2F;&#x2F;cate.blog&#x2F;2021&#x2F;09&#x2F;20&#x2F;being-the-dri-of-your-career&#x2F;</a>
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