I am interested to know how many of you have initiated an A/B test of your home page and was it instrumental in helping you make decisions? We are considering a redesign and are thinking about an A/B test with the two different landing pages but I wanted to hear about your experiences first.
37signals posted a good series on this, including quantitative results.<p><a href="http://37signals.com/svn/posts/2977-behind-the-scenes-highrise-marketing-site-ab-testing-part-1" rel="nofollow">http://37signals.com/svn/posts/2977-behind-the-scenes-highri...</a><p><a href="http://37signals.com/svn/posts/2983-behind-the-scenes-ab-testing-part-2-how-we-test" rel="nofollow">http://37signals.com/svn/posts/2983-behind-the-scenes-ab-tes...</a><p><a href="http://37signals.com/svn/posts/2991-behind-the-scenes-ab-testing-part-3-final" rel="nofollow">http://37signals.com/svn/posts/2991-behind-the-scenes-ab-tes...</a>