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I Repeat: Do Not Listen to Your Users (2008)

23 pointsby shrewdcomputerover 2 years ago

4 comments

withinboredomover 2 years ago
In my experience, this is patently not true. I remember having a work dinner at a conference and I pulled out my phone to show someone something in our app. I opened it and ... a button simply didn&#x27;t exist. I remember getting angry that I couldn&#x27;t figure out how to use our app. The lead designer, watching this entire reaction said, &quot;Huh, 40% of our user testing showed that removing that button gets exactly that reaction.&quot; We got a good laugh about it then (and he was serious, 40% of users got rage-level angry). But in retrospect, 40% of millions of people is a shit ton of people. I wonder how many heart attacks were caused by removing that button...<p>I digress. Listening to users <i>is</i> <i>usually</i> a fool&#x27;s errand, however, listening to the <i>right</i> <i>users</i> is a gold mine. If you&#x27;ve done the whole &quot;who is my customer&quot; profile thingy, you know what they look like. So, actually seek out the real versions in your user database. Get to know them, take them out to dinner. Get to know their problems and how you can solve them. Those people will take you places.
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cercatrovaover 2 years ago
This is known as a revealed preference in psychology; observe people&#x27;s actions, not words [0].<p>[0] <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Revealed_preference" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Revealed_preference</a>
JohnFenover 2 years ago
Too many software producers seem to adhere to this nonsense, which in part explains why software seems to be getting worse over time.<p>Of course you should listen to your users. But user reports aren&#x27;t the only thing you should pay attention to.
badrabbitover 2 years ago
Tip: focus on how your app&#x2F;site&#x2F;feature is making users feel and try to understand why that is instead of blindlh doing what they ask.