Here's the tl;dr:<p>* The best blog posts are narrowly scoped and focused on a single point<p>* Trying to do too much in a blog post can distract from the main point and weaken the argument<p>* Having a clear, well-defined main point improves the clarity and persuasiveness of your writing<p>* It also increases the shareability and reference-ability of your piece<p>* Respect your readers' time by making the main point clear upfront<p>* There are exceptions to this rule, such as educational pieces or literary works