How I used Spotify to plant 14,000 trees.<p>A year ago I uploaded a short (31 sec) audio clip to Spotify. Its streaming royalties go towards tree planting.<p>So far it's been streamed 1.4 million times and we've donated 14,000 trees.<p>Now we're expanding to white, brown and pink noise. You can play it in the background while you work, study or sleep.<p>I like to have background noise on while I sleep.<p>It blocks out distractions.<p>Streaming for about 2 hours will plant 1 tree<p>So an 8 hour sleep will plant around 4 trees. A good excuse for a lie-in<p>Check it out at www.mptr.ee
Cool project. Are you not worried that this type of misuse of Spotify has the potential to wreck the platform in an era where everything is monetized to the detriment of the end user?<p>God forbid one of these charity tracks ends up in the charts and the charts no longer show popular music.