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Finding traction without a product: Our process

62 pointsby rguldenerover 2 years ago

6 comments

mesebrecover 2 years ago
I thought they were advocating for creating and testing marketing material before the product itself.<p>But then I read they noticed traction because people started submitting pull requests and trying out the code. At that point, they already had some product.<p>So what are they advocating for? Is it just a different way to look at an MVP? Where you focus on creating something that can test traction instead of creating something that can deliver value?
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mdorazioover 2 years ago
This disappointingly reminds me of that post a while ago from the guy who finally got into YC after 8 tries or something, not because he found a great problem to solve with a great solution but because he <i>really wanted to get into YC</i> and found a formula that would at least open that door (small business CRM).<p>If you want to find traction without a product, I strongly recommend reading &quot;The Mom Test&quot; and following the advice in there - it&#x27;s going to get you much farther than what this team did. If you don&#x27;t want to do that, at least follow the often-repeated advice of YC itself for startups:<p>- Scratch your own itch<p>- Be in love with the problem<p>- Talk to potential customers to find what they <i>need</i>, not what they want<p><i>Then</i> you can iterate on an MVP like this team did, but hopefully with less wandering and head scratching in the beginning. If your starting goal is &quot;I want to start a startup&quot; and you then go looking for a product to shoehorn into a market, I think you&#x27;re doing it wrong and you should probably stick with working a day job.
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asimover 2 years ago
It&#x27;s like API indexing, I like it. I started M3O (<a href="https:&#x2F;&#x2F;m3o.com" rel="nofollow">https:&#x2F;&#x2F;m3o.com</a>) with this idea of API aggregation for absolutely everything but not specifically indexing, more so providing a uniform access layer to all things with one API token. The programmability of Nango will definitely a be a selling point. For the founders, focus on that, double down on that. The ability to program the APIs and the data retrieved is really key.
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EdwardDiegoover 2 years ago
Huh. It feels like their overall goal was &quot;to start a start-up&quot;.<p>I&#x27;ll admit, I&#x27;m used to stories of &quot;I saw problem X, so I founded Y&quot;.<p>But I like their approach of iterating on problems to offer a solution for.<p>Especially, as the author of WinRAR is no doubt very aware of, people do prefer their problems solved for free, so if you&#x27;re getting paid, you&#x27;ve found that gap, nice :)
jFriedensreichover 2 years ago
Note, that their description of traction is:<p>&quot;...Strangers would star our GitHub repo. One Saturday, whilst I was hiking, my phone started vibrating: Pull requests and issue comments from people trying Nango started flowing in..&quot;<p>The writing and appearance apart from that would suggest they want to build a startup not just an open source project so i would be hesitant to write a headline like that without even a pricing page.
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postalratover 2 years ago
I thought this was going to be an article about cryptocurrency.