I agree somewhat with nabla9 -- this sounds similar to the old idea that "the only two ways to make money is bundling and unbundling".<p>I like that this author focuses on the bundling part! Usually people give many words to unbundling and then assume that bundling is just what big incumbents do to grow and eventually petrify -- not so! There's plenty of strategic opportunity for bundling to create something new as well.
>First, the Internet has made distribution (of digital goods) free,<p>counterpoint: huh?<p>As just one obvious example streaming is not free, but I'm not sure if it is actually less expensive either. There is probably a point at which there are enough instances streaming of a popular Netflix offering that it would be cheaper to broadcast it.
Guy goes to patent office ans says "I invented want gun powder."<p>Patent clerk: "Gun powder has been invented already."<p>Guy: "I invented more of it."<p>This article demonstrates thinking in isolation. How you show that you are uneducated about the subject you are talking about and not curious to learn.<p>The first thing to do is to look at the research others have done on the subject. Try to find a name for the phenomenon.