There are good books and there are bad books... both subjectively and objectively. If a book is still bad (for me) after a few chapters of reading it, it stop reading it, because it's a waste of time. Usually I do atleast some research before starting reading a book, but sometimes even really high goodreads scores and recommendations from friends don't mean i'll personally like the book, and I'll still stop reading it.<p>Blog posts are another thing where there are many, many, many of them available, but basically zero reviews and recomendations from friends, and maybe, sometimes you get some quality-indicator if it's reposted here or on reddit and you see the upvote ratio... otherwise you never know what you'll going to get.<p>So, as with books, you read the first paragraph, sometimes you stop reading there, sometimes you scroll down and "read" vertically while scrolling (just looking at text to see if it contains something interesting) and many times it doesn't, so when you scroll to the bottom after 7 seconds of scrolling, you just close it and move on.<p>I don't see why this is a bad thing.<p>Some bloggers have gone to SEO optizimation schemes (as with recipes, where instead of a recipe, you get the authors childhood story first, then his family situation, what s/he likes to do on saturdays, etc..), some keep it short, some insert unneeded politcs everywhere, and some also manage to write something interesting and readable to the end. If you started reading books so often and unselectively as you do blogposts, you'd stop reading a lot more books too.