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Subscription apps benchmark drop by RevenueCat

16 pointsby HHaanover 2 years ago

3 comments

jeitingover 2 years ago
Hi! I&#x27;m the Chief RevenueCat Shill, aka CEO.<p>We launched on HN back in 2018 (<a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=17610735" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=17610735</a>), were in YC that same year, and have since helped 20k apps power their subscriptions and in-app purchases.<p>I held back from releasing something like this for years as I didn&#x27;t quite think we had the capacity to do it well, but we&#x27;ve reached that point now and I think we&#x27;ve released some aggregate stats on subscription consumer mobile apps the prior to this were only available inside Apple or Google.
drbarnardover 2 years ago
I helped create the report, happy to answer questions and collect feedback for future reports.<p>Also, don’t sleep on the accompanying podcast where RevenueCat CEO, Jacob, and I share a lot more nuance and insights that didn’t make it into the report.<p><a href="https:&#x2F;&#x2F;subclub.com&#x2F;episode&#x2F;hows-your-app-really-doing-the-state-of-subscription-apps-2023" rel="nofollow">https:&#x2F;&#x2F;subclub.com&#x2F;episode&#x2F;hows-your-app-really-doing-the-s...</a>
HHaanover 2 years ago
Turns out less than 2% of downloads convert to subscribers, but the difference in performance between the top and bottom quartile is massive<p>Come for the figures Stay for the insightful quotes!