> Pam Moore, who has 350,000 followers on the platform, said she tells people struggling to start building a brand on LinkedIn to use a strategy she has termed “OPC,” an acronym for “other people’s content.”<p>The typical influencer shtick is "other people's X". Other people's money (real estate/investor), other people's content (influencer), etc.<p>It is a common reminder that there are no unique messages, only messengers.<p>The comparison of would you rather have 1000 engaged followers or 100,000 unengaged followers tends to have some truth to one's potential to make millions.<p>Those with the latter have a hard time monetizing in the first place and why you see the same names in vanity articles distorting the reality that anyone can do it by sharing their thoughts online.
> The joke is perhaps on everyone else, as many of the same (influencers) getting ripped apart on Reddit have figured out a relatively easy way to earn hundreds of thousands of dollars by spouting inspirational, if often conventional, wisdom. These influencers...say the platform has become a profit machine, the sort of business-friendly space where a strong presence can directly lead to speaking gigs, brand deals, sales leads, career coaching opportunities, and more.
> (influencers) getting ripped apart on Reddit<p>Refers to the aptly-named subredd, 'Linkedin Lunatics' </r/LinkedInLunatics>