<i>We all know very well that social context is the next revolution in web search</i><p>I honestly would like to see some actual argument supporting this beyond "search was revolutionary, social was revolutionary, therefore social search will be revolutionary". At least a couple of examples where the social context adds value would go a long way.<p>I just hope Google has some data internally which suggests that these changes improve result quality and not doing this merely to catch up with the latest buzzwords.
<i>No; the issue isn’t the functionality - it’s the fact that it’s Google’s own product that is being pushed.</i><p>I thought the issue was that when searching for an article it gave greater prominence to people from ones circles talking about the article than the article itself. As much as I value my friends' experience, I'd like to read the article myself, and maybe see their opinion appear lower down, if at all.<p>Anyway. I've switched my browser default search to duckduckgo and its working quite well.
I just wish that Google will include in the social search everything that they got access to. That's the only way that this thing won't be evil.<p>By the way, I think that social search is very overrated. But I might be wrong.