Not as much or in the ways as many think.<p>Firstly, it’s a talkative charming idiot. Did I mention pathological lier? We are going to start learning a lot more about our own awareness and expectations as the cognitive deficiencies of this approach are weighed.<p>All that said, it does generate some really nice starter content. If more creative processes use it as a sound board, this may be the cure for writers block, and spice up “back ground” material throughout.<p>More work needs doing, though as a true decision support system this whole approach may prove problematic.