Interesting that this was posted on the date of the Super Bowl.<p>At last year’s Super Bowl there were real celebrity endorsements of a real scam, FTX.<p>Honestly, the big scams are going to spend real money and get the real endorsements. I don’t know how much difference in real life deepfakes will make.
We've actually been approaching being ready for a few years now. Now more than ever people have begun to add a layer of skepticism and treat information as separate from reality itself.<p>Remember 10-15 years ago? If it was on the news, thats because it happened. If an important politician said it that's because it's important. If the 'expert' said it then it must be true! If you need a refresher go visit old political threads on reddit from 10+ years ago. You'll recognize your old sheltered political views, and yes it was somehow even more naive and coddled than reddit of today.<p>Deepfakes will be a net good. It will make more ideas have to stand on their own merits (because there will be limited authority to validate the medium thats conveying it, mitigates reliance on fallacies) if you can make <famous politician> say <total opposite of their entire platform>. It will put a damper on how seriously people take everything on the internet outside of official sources (thank god). It will effectively weaponize social media's ills against itself, the more its abused the greater that effect.<p>People are finally starting to ask the questions they should be asking on a large scale, "where is chatGPT taking us, do we want more of this?", those kinds of meta-questions were never being asked even a few years ago. Almost no one asked that about smartphones when they came out. Better late than never.
In what way are we not ready? If you don't have the necessary critical reasoning skills to doubt Joe Rogan telling you about complete bullshit, no one needs technology to trick you into a scam. If you have critical reasoning skills, it's pretty hard to convince you to part with your money. Who exactly does this scam target?
For anyone who hasn't seen his videos, Coffeezilla's (the guy who tweeted this) Youtube channel is fantastic: <a href="https://www.youtube.com/channel/UCFQMnBA3CS502aghlcr0_aw">https://www.youtube.com/channel/UCFQMnBA3CS502aghlcr0_aw</a>
I wonder if this will kill “influencer” as a career. If I can pick between deepfake Kim Kardashian and a real tik tok star I have to pay more and actually talk to, I think I’d pick fake KK. She should start authorizing deepfakes and take in cash while literally doing nothing.
I want to be caught off guard by one of these to know if I'd actually fall for it. Knowing what it is upfront, Joe Rogan sounds a little like a robot to me in this video.
Deepfake scams to sell products is the least creative way to use deepfakes.<p>The real value is in creating deepfakes of politicians that can influence elections.
I’m at the point where I genuinely would like to see this ai stuff heavily regulated to outright banned. Any upside where Disney gets to not pay actors and instead just synthesize Princess Leia or Darth Vader for Star Wars XXIV is vastly outweighed by the sheer amount of fraud that can be committed when we have hyper realistic ai voices calling in our family members voices asking for crypto deposits.<p>Anyone who disagrees join my start up where we generate the voice of dead family members so we can get people to pay indulgences to escape hell.