I don't like the ambiguity whether "increased 125%" represents that their revenue has increased 25%, or whether their revenue is now 225% compared to previously. After skimming through the article, I still have no definitive idea. It is probably the former, since they mention<p>> given the slight bump in revenue<p>This manner of presenting multiples I've noticed most prominently in Apple marketing copy, and is terribly abhorrent, in my opinion, due to its ambiguity (notice the relative clarity when I say "their revenue has increased 25%"). The article also uses the latter sense when they say<p>> Sensor Tower says the in-app purchase revenue on iOS is up 19%
I have sixteen of the tumblr Verification checkmarks.<p>I bought some myself as a joke, and then folks gifted me more.<p>They are just the funniest possible UI choice—they look so broken, they become beautiful.
While I'm sure people did pay for it to be in on the joke, this<p>> The app additionally saw a flood of new installs after Twitter’s acquisition, which may have contributed to higher consumer spending.<p>seems like an equally likely cause for revenue increase. Tumblr's parody verification feature launched right as the site's name was being thrown around for the first time in a while as a possible place for users to move to, should Twitter go belly up.