Yes, mocking some (perfectly reasonable for a task-specific tool that is even offered for free and it's specifically called <i>iBooks</i> Author) restriction imposed by Apple will totally make Microsoft cool again with the hip programming crowd.<p>Oh, and the "If you write a novel in Word, we promise not to take a 30% cut" tweet.<p>Maybe because you <i>already</i> got from $80-$300 from me for Word and the gang, geniuses. And maybe because you offer Word as general purpose text editor, not something to prepare stuff for a specific service.