Their design appears to be quite deliberately taken from UK IaaS company Brightbox: <a href="http://brightbox.com/" rel="nofollow">http://brightbox.com/</a><p>We've asked about it on twitter but no answers from them just yet.<p>I presume an outsourced design someone pinched without them knowing (or quite the coincidence).<p>(fulldisc: I'm a brightboxer).