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Lessons from building Plausible Analytics to $1.2M ARR in public

210 pointsby trulykpabout 2 years ago

11 comments

encodererabout 2 years ago
If you aspire to run an indie software business like this, you might want to take note of how absolutely <i>boring</i> most of the success in this space is.<p>Web analytics is boring. Cron job monitoring is boring. Running a backup service is boring. These businesses (the cron one is mine) are all doing great, making millions. But in this space the vast majority of devs are chasing fun and cool projects in web3 and AI that are more tied to cool ideas than actual business problems.<p>Businesses are, mostly, boring things. They have boring problems. If you’re doing something too interesting there’s a good chance you’re just playing around
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granshawabout 2 years ago
Not sure if it’s touched on but one cofounder focuses on product while the other focuses on marketing. Cannot stress enough how much of a winning formula this is
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marcopicentiniabout 2 years ago
I used plausible and it was great. Then I found Beam analytics, which is a copycat with a better free plan. I switched in no time to Beam Analytics now.<p>I would be more worried about copycats. When you share your success, other developers want to have it too.<p>Even if you believe you are for the long run you lose money in the short term because of your ego.
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skilledabout 2 years ago
I like what Plausible is doing, and they definitely know how to make content marketing work, but I&#x27;m going to be honest - the pricing model they&#x27;re using is a bit out of this world. On top of everything else you have to pay (subscribe for) on the web these days, paying $500 a year for 500k monthly pageviews is <i>insane</i>!<p>Now, obviously, my opinion doesn&#x27;t hold a lot of weight by itself because it seems that they&#x27;re quite profitable, but I will never understand that kind of pricing for something so basic.
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trulykpabout 2 years ago
Here&#x27;s an interview with Plausible (an alternative to Google Analytics) co-founder Marko on the journey of going from 0 to $1.2m in ARR and building as much as possible in public
tiberriver256about 2 years ago
Recently switched to Plausible from GA for my blog. Analytics are way easier to use compared with GA4. Probably would not have even considered switching if they would have left universal analytics. Privacy stuff and performance we&#x27;re secondary bonuses. Worth every penny.
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rtpgabout 2 years ago
I always feel a bit depressed that so many of these microbusinesses seem focused on sales pipeline stuff. I get it, but at one point it feels like money just kind of sloshing around between various salestech companies.
tlarkworthyabout 2 years ago
I am a paying PA customer and I love the service but I am kinda surprised they only just reached those figures. They have great market awareness in my circles but it just goes to show that developers are stingy and conservative and it&#x27;s a hard market to do well in. If feel they should b making 10x this number by now given they are internationally known and the biggest alt to a gigantic usecase
adxmcollinsabout 2 years ago
Inspiring read! I used Plausible back in the early days and it was a great product, I&#x27;m not surprised they made it big!
johnchristopherabout 2 years ago
Oh, plausible has goals now ? Time to revisit it to push it again in my org :).
Dowwieabout 2 years ago
The founders refuse to adopt tracking of user flows through a web site, allegedly for privacy reasons.
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