We are looking for a tool that would help us pland and make sure we are on the right track for PPC metrics: advertising budget, conversion rate, cost per click,etc.<p>It may not be specifically designed for PPC, it's okay if it's a generic system.<p>The main goal is to use it to help us track the performance and if something is not okay - let us know.<p>What can you suggest?
Isn't google analytics + excel enough ?
I used to use only this to report my PPC metrics and it was fine.
There are plenty of solutions but it was very simple and easy to do.
Maybe you should just look for an Excel template ?<p>But maybe you can look at <a href="https://www.kpitracker.io/" rel="nofollow">https://www.kpitracker.io/</a>