They could add a waiting period for channel renames so that it notifies the owner via email and the rename doesn't take effect for, say, 24 hours.<p>They could also trivially check for channels being renamed to something like "Tesla" or "Space X".<p>Live streams containing QR codes or on-screen text mentioning crypto are also suspicious.<p>Live streams with comments and chat disabled are another (weak) signal of fraud.
Some of these channels roared massive businesses. So it seems like enterprise identity tools with a robust permissions model.<p>There is a lot of analog here between releasing YouTube videos and releasing software. So certainly an interesting problem to tackle.