Startup growth strategy w/ Eric Dodds, head of product marketing at RudderStack<p>Highlights<p>Focus:<p>> The best way to have success is to do a smaller number of things — but to do them really well so that you maximize your chances of success with them.
> We put all our energy behind exploiting the one or two main advantages that we had over the incumbent.<p>Find the efficient frontier:<p>> We think about growth channels in terms of the ‘efficient frontier’. At a certain point, the returns from a growth channel start to level off — like a logarithmic curve.<p>The productivity lie:<p>> Getting through all your Slack messages can feel like productivity, right? But it’s not! It’s so easy to fall prey to this really pernicious lie.