With years of expertise reading AWS blogs and documentation, let me attempt to translate:<p>- Bedrock, an AWS service that makes base LLMs ("Foundational Models", FM) provided by both Amazon and third-parties accessible via API.<p>- Amazon Titan is one of these foundational models, provided by Amazon. Others include: ... things I've never heard of from companies I barely recognize.<p>Customer -> Bedrock -> Titan. Swap Titan for something better from a new AI start-up. It's another marketplace play.
This release note reminds me of my wife. She skips any context and starts a story in the middle, leaving me to do the detective work of figuring out what on earth we're even talking about.
Completely expected this from AWS: A marketplace (Bedrock) for foundation AI models, including Amazon's own (Titan).<p>Amazon is surely hoping this will generate enough revenue to make up for all the AWS customers who lately have been looking at their AWS bills with a fine-toothed comb, wondering how is it they've ended up spending so much on cloud services, which were supposed to be more efficient and flexible.<p>Amazon's hope is well-placed. This will likely generate meaningful revenue in the short run, given how much hype there is around AI right now, and how much pressure is being put by executives everywhere to show they have a "generative AI strategy." Now all those executives can say, "our developers are building new applications using generative AI from AWS," period. No one in enterprise land gets fired for using AWS.
Who's in charge of naming at Amazon? The product line (<i>Titan</i> and <i>Bedrock</i>) tells me nothing about what it is suppose to do.<p>I mean, it doesn't have to be Amazon Provided Foundational LLM or what have you, but I just thought it was Amazon cosplaying Gundam Wing before I read the link
Yet another half-baked and poorly supported AWS service. Now that they’re starting to see pressure on their margins I’d love to see AWS focus on their core products, but instead we get more spun off side projects.
> Amazon Bedrock is a new service that makes FMs available from leading AI startups and Amazon via an API. Bedrock is the easiest way for customers to build and scale generative AI-based applications using FMs, democratizing access for all builders.<p>Democratizing, with Amazon in the middle taking a cut.
This is a meta comment, but it's interesting to me how fast the existence of the "AI race" has become old news. The angle of the headlines is "Amazon joins the AI race!" not "There appears to be some kind of AI race happening!"<p><pre><code> Wired: Amazon Is Joining the Generative AI Race
Bloomberg: Amazon Joins Generative AI Race
Forbes: Amazon Launches AI ... Joining Google And Microsoft In AI Race
WSJ: Amazon Joins Microsoft, Google in AI Race
Gizmodo: Amazon Leaps Headlong Into the AI Rat Race
TechCrunch: With Bedrock, Amazon enters the generative AI race
CNBC: Amazon CEO Andy Jassy on jumping into the generative A.I. race</code></pre>
Annoying because they stole my company's name (TitanML - <a href="https://www.titanml.co/" rel="nofollow">https://www.titanml.co/</a>)
Fortunately they haven't trademarked it, but still unideal.
In terms of terraflops, AWS likely has the largest GPU compute capacity out there, and they could use idle GPU capacity to train their models, and Anthorpic has some top tier researchers building it. Give it time.
"Sign up to learn more"<p>Translation: this product line doesn't even exist yet. We used GPT-4 to generate our Titan/Bedrock intro pages.