It seems that more and more Saas companies insist on you booking a meeting with them prior to being able to evaluate or purchase the service.<p>Why is this necessary? It seems like this would cause a lot of potential customers to bounce.
The "meeting" is there fore at least these reasons:<p>- are you going to be a "likely" customer?<p>- do you have a problem (or problems) the service can actually <i>solve</i>?<p>- are you applying the service to the "right" problem(s) you have?<p>- what other issue(s) can they possibly help address?<p>- establish a relationship <i>early</i> that can build over time