A few things odd about this post:<p>1. The poster of this post is also the author of this post. No clarification from the author yet about why the HN title does not match the actual title.<p>2. Current title on HN: An evidence-based guide to expanding your comfort zone. Actual title on the blog post: When You Plateau, So Does Your Company.<p>3. There is no actual evidence provided in the blog post. The current title is misleading.<p>Anyway I have flagged this post because I don't think self-promotional and misleading posts like this should be on the front page of HN.
I've worked with a lot of the same local businesses for nearly 20 years and it's definitely true that the business rises to the level where the owner isn't willing to let go any more, if that makes sense. You have to surround yourself with people you respect and are happy letting do their thing. People are everything. Get rid of people who don't fit.
The problem with the advice: 'expand your comfort zone' is that while it is useful advice for most people, I think it is overdone in certain subcultures. (mostly intelligent people in competitive business fields). Lots of people already live an uncomfortable, unhealthy life because of chasing money and success. I think being out of your comfort zone too much is an important contributor to burnout and sometimes even counterproductive as it might prevent you from becoming really good in the thing that you love. It is obvious that you need to mix the 2 behaviours: being in the flow (do what you love), and being out of comfort zone: The question is which audience needs encouragement for which? I am not sure that the HN audience needs much encouragement for expanding their comfort zone.