Recall that Google recently changed the "+" operator in search from forcing inclusion of a search term to "Google+ Direct Connect" [1]. The removal of the "+" from the Chrome new tab button is simply another step toward focusing the "+" symbol on the Google+ brand. I would expect to see something like a Google+ toolbar baked into Chrome in the not-too-distant future.<p>[1] <a href="http://support.google.com/plus/bin/answer.py?hl=en&answer=1711199" rel="nofollow">http://support.google.com/plus/bin/answer.py?hl=en&answe...</a>
Chrome team: we did UX research and found it doesn't hurt, but actually helps!<p>User feedback: we did no UX research and just believe based on our own opinion that this is bad. Plzchangeback