Loopt (YC 2005) featured in iPhone TV ad

The icon for a game I wrote (Otis) appears briefly on the home screen in the ad, before they start Loopt!

I was very excited for loopt, but it's actually pretty useless. There is no backgrounding of processes on the iPhone, meaning there is no push status updates.<p>That means a collection of what your friends are doing and where they are is usually weeks out of date. I have 30 friends in Loopt, all early adopter geeks with iphones. None have updated their status recently.<p>Add to this that it doesn't feed status in from twitter and facebook. You can push your loopt status to twitter though, making it a slightly cynical integration.<p>Part of the problem is the iphone and the walled garden. I'd love to see an unlocked iphone run loopt to constantly push my location.

Wow, that's like twitter &#38; facebook combined. And on steroids. That's a really scary app.

Pretty cool. The ad was all about Loopt and they didn't even have to pay for it!

well done to those guys but that is one app i would never want to own. talk about a tag!

The song, if anyone is interested, is by The Submarines, it's called "You Me and the Bourgeoisie": <a href="http://www.youtube.com/watch?v=bYvt0boSRXQ" rel="nofollow">http://www.youtube.com/watch?v=bYvt0boSRXQ</a>

How does loopt make money from this? Does the app cost?

Heh...just saw that on TV. They're running it every ten minutes on certain cable channels.

That is a very cool way to have your product demoed (and reach the mainstream masses).

I still have yet to meet any East Coasters who use Loopt (how twitterish). Hopefully this changes soon.

Looks cool. I just wish it was available for the iPod touch as well.