The problem was that some (news) sites were/are designed by myspace profile artists. Elements jump around the screen 15 seconds after the content loaded.<p>How many display ads do we want to show on a page? Yes.
IMHO Matle Ubl will in the future be known as 'The Web Thomas Midgley Jr" for the damage done with AMP - and his relentless push to make it a thing.<p>Now he's left Google, and they are abandoning it - that's another decade of web content that will just die without the chance to be archived.