I guess I could offer a few thoughts here, as I’ve been thinking about this for a while.<p>You say it’s for personal projects but if you care about marketing then I’m going to guess the projects are serious/ambitious enough.<p>In that case, as you build them, you’d probably first need to do some “marketing strategy” early on, then naming and branding, then some growth marketing/product design, then see how you would incorporate different types of analytics into the projects, then finally there would be a launch and running some campaigns and using the analytics methodically.<p>I’d say anything less than that would not really be any kind of methodical marketing. But people do get lucky with word of mouth sometimes.<p>So, basically, you could probably use a good amount of modern marketing skills.<p>The internet is, of course, full of options but it’s hard to filter through them.<p>Based on my watching this space for about 10 years, most of the one-person shops and small teams that do SEO and Wordpress websites will know very little about those things you’d need.<p>Maybe 1% of medium and large firms out there will work with that stuff in SaaS space but then they would likely be way too expensive for personal projects.<p>Which leaves you with two options IMHO, 1) to learn that stuff yourself (the path I took), or 2) to find a marketing/product/growth cofounder/advisor/consultant that has experiences in that niche, such as SaaS, for example.<p>Good luck