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The brand new Thunderbird logo

617 pointsby TangerineDreamabout 2 years ago

68 comments

samwillisabout 2 years ago
Really lovely redesign.<p>Designer John Hicks post about this:<p><a href="https:&#x2F;&#x2F;mastodon.social&#x2F;@jonhicks&#x2F;110424132785208582" rel="nofollow">https:&#x2F;&#x2F;mastodon.social&#x2F;@jonhicks&#x2F;110424132785208582</a><p>&gt; <i>It&#x27;s inevitable that throughout my career, I&#x27;ve watched as work gets replaced and updated by others. It&#x27;s rare to be asked to redesign old work, which is why I leapt at the chance when @thunderbird asked if I could design a contemporary update to the Thunderbird logo. The one I designed 19 years ago!</i><p>More images here: <a href="https:&#x2F;&#x2F;drive.google.com&#x2F;file&#x2F;d&#x2F;1lRkSA9YyHduCmDe2Fucv2DK2l9aRD7wj&#x2F;view" rel="nofollow">https:&#x2F;&#x2F;drive.google.com&#x2F;file&#x2F;d&#x2F;1lRkSA9YyHduCmDe2Fucv2DK2l9a...</a><p>Based on that file being &quot;v7&quot; I&#x27;m really hoping John does a post detailing the design process. I always love to see how these things evolve.
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tomtheelderabout 2 years ago
Wow this is one of the best logo redesigns I’ve seen in a long time. Absolutely keeps the spirit and distinct identity of the old one, but looks a whole lot crisper and fresher. Huge props.
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dizhnalmost 2 years ago
If you look at the old and new logos together: <a href="https:&#x2F;&#x2F;www.omgubuntu.co.uk&#x2F;wp-content&#x2F;uploads&#x2F;2023&#x2F;05&#x2F;new-thunderbird-logo.jpg" rel="nofollow">https:&#x2F;&#x2F;www.omgubuntu.co.uk&#x2F;wp-content&#x2F;uploads&#x2F;2023&#x2F;05&#x2F;new-t...</a><p>The old one was bringing you the envelope whereas the new one is protective of it. The old bird had a neutral but confident expression. The new one looks angry and it looks like it&#x27;s in free fall - no sure footing. I like to imagine it as a goalie who just saved a super fast shot and is now drifting backwards with the ball. It also looks like an infant, it might be because it is not depicted in flight and the way they chose to use the wing like a hand makes it look like underdeveloped wings. Plus the lack of confidence and or discontent communicated with the angry face.<p>All said, I think visually it&#x27;s quite nice. I don&#x27;t mind an angry infant bird doing its best to hold onto my email.
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malodyetsalmost 2 years ago
I love the way the new logo shows the envelope as a speech &#x2F; chat bubble (notice the tail formed by the wing). Subtle touches like these make a logo a lot more interesting for me.
bee_rideralmost 2 years ago
In both logos, it looks like the bird is protecting the mail, which was a nice touch to hang on to.<p>It is also interesting that the basic shape is the same between the Thunderbird and Firefox, but it doesn’t really look like the fox is protecting the Earth orb thingy.
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autoexecalmost 2 years ago
It&#x27;s hard to get too excited about a logo change. It basically fluff and has zero impact on the functionality of the client, but I&#x27;ll admit that I do like it over the old one and since I know they&#x27;re also working on changes that matter as well, I really can&#x27;t complain.
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vsviridovabout 2 years ago
What&#x27;s with the constant desire to rebrand things that work quite well?<p>Also, is this a bird or a dolphin, not quite sure...
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hathymalmost 2 years ago
I prefer the old one <a href="https:&#x2F;&#x2F;fr.m.wikipedia.org&#x2F;wiki&#x2F;Fichier:Mozilla_Thunderbird_logo.png" rel="nofollow">https:&#x2F;&#x2F;fr.m.wikipedia.org&#x2F;wiki&#x2F;Fichier:Mozilla_Thunderbird_...</a>
benfrainalmost 2 years ago
My eye was drawn to the adaptive Android one first and couldn’t figure out why there was a clock in the middle.<p>Took my brain a moment to realise it was supposed to be an envelope. Now I’ve seen the clock on that one, I can’t unsee it
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itvisionalmost 2 years ago
1. Why does it look aggressive&#x2F;frowning? 2. It has become so generic it looks almost exactly the same as Firefox logo when the colors have been reduced to just one.<p>Overall: unnecessary and detrimental redesign.
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junonabout 2 years ago
I don&#x27;t remember the last time a logo redesign actually came out beautiful and sensible. Well done!
crossroadsguyalmost 2 years ago
Is it too crass to say that the old design is much better. Gentler and was actually self explanatory.<p>I have often seen this. Products going through an identity crisis try to reinvent themselves and then fail miserably at it. So they end up doing things like logo change, font change, and more enterprising ones cite a new revolutionary made up design philosophy. I do hope I am wrong about Thunderbolts though.
2-718-281-828almost 2 years ago
I think it looks ~shit~ not to my liking. Why? Because the old one looked friendly and the new one looks fierce. This tendency is a disease with many objects nowadays. Cars especially. Everything and everybody wants to look angry and dangerous. And that&#x27;s not a good thing.
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smsm42almost 2 years ago
As somebody who has been using TB for many years and still think it&#x27;s the best mail client for my needs around, I... don&#x27;t care? I mean, old logo was fine with me. New logo is OK too I guess. Neither is really on the top of my concerns. I&#x27;d rather have calendar integration working (still can&#x27;t see stuff from my Google and Outlook calendars in TB). Or stuff like QuickFolders integrated.
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revolvingocelotalmost 2 years ago
To be honest, some strange underdeveloped artistic [0] part of me wants the logos to be oriented the same way, but I grudgingly admit that the current position of the thunderbird is probably best for the adaptive icon. I do kinda wish they hadn&#x27;t included the eyes, which the firefox, of course, lacks.<p>I should probably just be happy that the logo redesign doesn&#x27;t look strictly worse, like they usually do.<p>[0] possibly autistic, even
andersrsalmost 2 years ago
Android really screwed up icons with &#x27;adaptive icons&#x27;. I really liked it when icons had different shapes as they were more distinctive.
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causialmost 2 years ago
Can&#x27;t say I&#x27;m a fan. The old logo was a bird carrying a letter, delivering it to you. The new one is a bird, but with a big furry tail, playing with a letter like a ball. It&#x27;s just the Firefox logo but blue. You know just because Google turned all their app icons into the same thing you don&#x27;t have to copy them, right?
TekMolalmost 2 years ago
What?<p>Why replace a friendly bird with a fierce, unfriendly one?<p>I think the old logo was very good.
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ilytalmost 2 years ago
It&#x27;s kinda funny that the more pixels our screens have the less detailed logos are
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kretaceousalmost 2 years ago
I might just start using Thunderbird because of this. I&#x27;m only half joking.
amanziabout 2 years ago
This is a surprisingly good design. After seeing the headline on HN, I was convinced it was going to be terrible and lead to a ton of rants. But mostly positive comments so far.
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foobarbecueabout 2 years ago
So they changed the envelope into a chat bubble... because envelopes are obsolete?<p>Does this mean they intend to add chat features?
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wombatpmalmost 2 years ago
Guess I should pay attention to urls more. I was all excited that this was a new logo for the Thunderbirds, as in Thunderbirds are Go! Again!<p>With JMS hyping the B5 logo update just before announcing the new animated series, it makes one hopeful for other franchises
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doctor_evalabout 2 years ago
I hate Apple mail. Should I try Thunderbird?<p>I loved Unibox because it grouped email by contact - this fit my workflow way better than grouping chronologically or by thread. It was not sorted by “from” but rather the main view was just contact names and clicking on the name would show a list of emails. It was so great. Much like other message apps. I only stopped using it - years after the developers stopped updating it - because I was worried about a future OS update breaking it.<p>Does Thunderbird or any other mail client do this? My memory from a billion internet years ago is that the UI is similar to all other email clients, especially Apple mail.
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TwentyPostsalmost 2 years ago
It&#x27;s okay? I think what bothers me the most about it is that the envelope is smaller, and not front and center anymore. I get that the idea was to make it look more like the Firefox logo, and it succeeds in that regard, but I liked that the envelope was the big, rectangular thing which dominated the logo. That&#x27;s what my eyes are looking for and expect if I&#x27;m searching for &#x27;the mail program&#x27; on my desktop or phone or anywhere.
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ameminatoralmost 2 years ago
Personally, while i like the new logo on its own, it seems too similar to the Firefox logo - enough to create some confusion. Further, since Mozilla has lowered its level of support over the years, I&#x27;m not sure it makes sense to commit more to the Mozilla brand, especially since Firefox itself has been steadily losing market share.
RobotToasterabout 2 years ago
Looks a little corporate memphis.
charles_falmost 2 years ago
It&#x27;s interesting to see the logo for android. Isn&#x27;t the android version basically just k-9?
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Ageodenealmost 2 years ago
Well, I don&#x27;t mind it but I don&#x27;t exactly like it either. It looks too agressive.
Berniekabout 2 years ago
Well it looks like Betterbird war is having an affect on Thunderbird itself. While not the same logo, it has a similar &quot;feel&quot; to the Betterbird logo. Now if Thunderbird will finally make it possible to NOT have threading as the default for new accounts or have an easy button to remove threading, rather than the cumbersome way they do it now, (listen to the endusers guys , not the sponsored contributors), we will all feel a little bit more love for the venerable Thunderbird. I do like the new logo though.
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WestCIDRalmost 2 years ago
What is a Thunderbird? According to Wikipedia: &quot;In Algonquian mythology, the thunderbird controls the upper world...&quot; Its wings create thunder, while its eyes shoot lightning. What does this have to do with email, exactly?<p>So here we have the color purple, an angry (vicious?) creature that looks like it is devouring your communications, and, as usual, a triangle in a circle. Nothing new under the sun.
sepokrocealmost 2 years ago
Why does the bird look so angry?<p>I think a more balanced approach to the positioning of the eye might look better. It looks much less angry in the Android Adaptive version.
Dweditabout 2 years ago
Well it no longer looks like an Anime Girl with blue hair.
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bmachoalmost 2 years ago
I liked this one, with the Ubuntu fonts: <a href="https:&#x2F;&#x2F;blog.thunderbird.net&#x2F;2022&#x2F;06&#x2F;thunderbird-102-released-a-serious-upgrade-to-your-communication&#x2F;" rel="nofollow">https:&#x2F;&#x2F;blog.thunderbird.net&#x2F;2022&#x2F;06&#x2F;thunderbird-102-release...</a> (I like Ubuntu fonts, one of the few reasons I still use Ubuntu, despite it being more and more of a hassle)
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wodenokotoalmost 2 years ago
I like it.<p>Gut feeling when a logo change is usually negative. Remember when Google updated their logo? Man that looked awful. But looking back, their old logo wasn&#x27;t very good.<p>The same for Instagram. The old logo might have had more character, but it is also so dated.<p>I for one have swallowed my pride on those and admitted that, yes, the professional designer was right. They needed an update and the update was better.
lucideeralmost 2 years ago
Love it.<p>My only critique is that the Android Adaptive version looks entirely different to the primary version. I think if they&#x27;d gone an outline route - like the Gmail&#x2F;Photos&#x2F;Settings icons on Android do - it would&#x27;ve retained more of the spirit of the primary version, rather than the inversion which seems to literally invert the general &quot;feel&quot; of it.
vector_spacesalmost 2 years ago
Real question from someone genuinely curious: why would one use Thunderbird, or any third-party email client? What benefits does this offer over using the UI provided by your email provider (assuming that you aren&#x27;t self-hosting)?<p>I assume there are benefits -- I guess one I can think of off the top of my head is that your email is accessible offline. Surely there are others though
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slightwinderalmost 2 years ago
Looks good. But personally it reminds me of an angry little baby-bird, because of the stance and the white pupilless eyes. Maybe I&#x27;ve seen just read too many fantasy-comics, where white eyes are a typical sign for an angry animal. And I guess at icon-size it doesn&#x27;t matter anyway.
branonalmost 2 years ago
Looks great! Evokes &quot;Thunderfox&quot; moreso than &quot;Thunderbird&quot; but that appears to be the point, and it works well.<p>I especially like how the round envelope fold is contrasted with the background enough to be immediately recognizable as an envelope despite having a very non-envelope shape.
sneakalmost 2 years ago
...because it was the logo that was holding Thunderbird back.<p>More deckchair rearrangement from Mozilla, sadly.
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ravenstineabout 2 years ago
Gotta say, looks really good! On brand and on-point. I was worried before clicking that this would be similar to the time the Firefox logo almost copied the Gitlab logo. Glad to see that&#x27;s not the case!
pjioalmost 2 years ago
I wonder if someone bothers to do a scientific study about how a more gentle or more aggressive icon affects the style and communication success of the mails written with thunderbird.
id02009almost 2 years ago
I have high hopes for the Thunderbird resurrection. I was using it in the 2000s but then Gmail was just so convenient. I hope to make the switch back
FredPretalmost 2 years ago
That bird looks so angry
yyykalmost 2 years ago
The logo is nice. The bigger news is the expected iOS thunderbird version. Would it be new code or based on some existing iOS mail program (like the Android version)?
sdfghswealmost 2 years ago
Completely off topic. On that page we see the following conversation:<p>&gt; Jason Sneer &gt; Using a white background and slapping the icon on top of that is just lazy… The adaptive icon exists for Android, which means that you can use a glyph on top of a colored background. Why go with the white background?<p>&gt; Jason Evangelho &gt; Read the entire post? There is an Android Adaptive version.<p>Does it annoy anyone else to see people who write statements and put a question mark in front? &quot;Read the entire post&quot; is not a question, and shouldn&#x27;t have a question mark.
nologic01almost 2 years ago
Honestly this is artistic genius at Escheresque level. The thunderbird outline (better reflecting the mozilla link) gets to shape with its body (suggesting hugging and protecting) both a mail envelope and a chat bubble! The economy of representation is just amazing.<p>&gt; carrying us forward into the next 20 years<p>Thats the catch. The new logo sets sky-high expectations :-)<p>Thunderbird is <i>the</i> natural client to the emerging fediverse. It can offer a consistent interface to help users organize locally and privately the torrent of information they exchange with others, whether that is email, rss or anything exchanged via activitypub servers (toots, events, book reviews etc).<p>The era of &quot;super-apps&quot; is upon us [1]. Users prefer fewer and better apps that bundle related functions. The question is how the open source and privacy respecting universe will respond to the onslaught of walled-garden super apps.<p>The browser&#x2F;firefox is the obvious first super-app. It is powerful enough to be called an OS within an OS. It is invaluable to have a privacy-first window to the Web. But its true character is a sandboxed, stateless window. Users click and scroll and leave a behavioral footprint on somebody else&#x27;s server.<p>Which may be ok. Or not. Because you <i>can</i> overload the browser to create (among many others) webmail, but that is not an empowering, user-centric and privacy-first design. This is where thunderbird comes in.<p>The personal agent&#x2F;thunderbird super-app is the (largely under-developed) second opportunity for the open source universe. Its character is a stateful window to fediverse (or Web 3), helping to organize the world&#x27;s subset of information in a way that is <i>intimate</i> to the user. Local information, local intelligence.<p>Which brings to the natural (and unavoidable these days) conclusion: To realize the full potential of thunderbird as a personal agent it will be quite important to develop a versatile plugin ecosystem that can tap locally-run &quot;AI&quot; services.<p>[1] <a href="https:&#x2F;&#x2F;www.theverge.com&#x2F;22738395&#x2F;social-media-super-app-facebook-wechat-shopping" rel="nofollow">https:&#x2F;&#x2F;www.theverge.com&#x2F;22738395&#x2F;social-media-super-app-fac...</a>
boosteriabout 2 years ago
Now it&#x27;s just a fox looking like a bird. Not a fan
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hutattedonmyarmalmost 2 years ago
Looks great, but I wish I could use the regular icon on macOS as well. Not a fan of the ensquirclification of macOS app icons
stewxalmost 2 years ago
Unfortunate that the bird looks angry now.
can16358palmost 2 years ago
I personally like it.<p>Modern, reflecting current design trends, and refreshing.<p>Congratulations on the team who worked on it!
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firexcyalmost 2 years ago
they are apparently delivering emails in tarballs by default from now on
TheChaplainalmost 2 years ago
It&#x27;s not horrible, but I kind of prefer the style from BeOS or Gnome2...
ttoinoualmost 2 years ago
Please fix bugs, search and slowness. Pour time and money into that.
abdullahkhalidsabout 2 years ago
I just got a minor thunderbird update, but no new icons.
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jacooperabout 2 years ago
Can&#x27;t wait for the new Thunderbird!
audessuscestalmost 2 years ago
why not in the same direction than the firefox logo since it takes the same style ?
WWLinkabout 2 years ago
Nice logo. How much did it cost?
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Alifatiskalmost 2 years ago
What a beautiful design!
stevagealmost 2 years ago
It&#x27;s nice! Definitely better than the old one.<p>Maybe a little bit too Firefox-y, but nice.
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racl101almost 2 years ago
Pretty rad yo!
hydroid7almost 2 years ago
I like it.
entropyieabout 2 years ago
Nice!
Obscurity4340almost 2 years ago
Very cool, very Firefox
rdp36almost 2 years ago
super nice work
dathinababout 2 years ago
good
jdsimcoeabout 2 years ago
Thanks I hate it.
sigmonsaysabout 2 years ago
what do people use a desktop e-mail client for.. ie thunderbird ?<p>Going back to a desktop e-mail client seems like a step into the long past. Mine as start sending hand written messages and licking stamps..
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