"AddShoppers is the first social sharing platform to be fully integrated with Facebook’s new Open Graph actions and Timeline (backstory here)." - That is a very misleading headline. They are NOT the first by any means. Anyone can do this with the Open Graph actions now.
This reminds me a bit of a 2010 post written by Scott Adams of Dilbert fame re: his visions of a "Facebook Killer": <a href="http://dilbert.com/blog/entry/facebook_killer/" rel="nofollow">http://dilbert.com/blog/entry/facebook_killer/</a><p>Basically a place where you can specify your future wants/plans as opposed to something that simply logs your past (i.e. current day Facebook).
Actually, Payvment released "want" and "own" buttons back on 1/19/2012. <a href="http://www.payvment.com/blog/?p=1355" rel="nofollow">http://www.payvment.com/blog/?p=1355</a>
Would be awesome if advertisers can tap into this information. Show ads / discounts to people for products they actually want and haven't already purchased.
Wow.. This is waiting for a C&D from Facebook. To me, this is a blatant abuse of their trademark.<p><a href="http://www.facebook.com/brandpermissions/logos.php" rel="nofollow">http://www.facebook.com/brandpermissions/logos.php</a>