I'd love some exposure to the per-customer "ARPU" equivalent. Headline sums are really hard to relate to "yes, but per-user, how many $ in the app store do you need to recover this cost"<p>I guess none of them want to be that overt to the income stream side of this, but ultimately Reddit will, because it kind-of has to: it wants to launch into trade, it will have to declare its revenue prospects.<p>I use, and paid for Joey. I paid in the appstore. It really shouldn't be hard to either do a levy, or some fee recovery model, although I prefer not to pay-per-click. You would think some kind of intermediate cache would help here, although I can see why not (live content, variant feeds) but frankly if this converted to "one bulk update a day" I'd be fine.<p>They say the NSFW feed/moderation burdens are rising too. I don't like people combining a financial and a censorship topic, I see distinctions between them. Please can we tackle subjects distinctly? (or maybe it's reddit who is folding in the cost into a single conversation)