It’s journalistic malpractice to write so many words about Apple’s speculated entry into “the metaverse” in an article that uses the word “metaverse” more than 40 times, and to not mention multiple Apple execs’ rejection of at least the word, if not the concept[1]<p>Maybe Apple is doing the metaverse by another name, maybe they’re not, but holy cow is it poor research to not mention that bit of context.<p>1. <a href="https://www.businessinsider.com/apple-executive-slams-mark-zuckerberg-metaverse-will-never-say-metaverse-2022-10?op=1" rel="nofollow">https://www.businessinsider.com/apple-executive-slams-mark-z...</a>