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How we are using 'Hitler reacts' video to convey our startup's positioning

11 pointsby abhimirabout 13 years ago

3 comments

SimonB86about 13 years ago
You're using copyrighted content in a commercial/promotional video. Did you get permission from the copyright holder (ie. the movie studio/company)?
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bradleylandabout 13 years ago
Fun idea, but I think you guys might have missed the mark.<p>Humor only works if it's funny, and what's funny varies based on the individual. Humor based on the "Hitler reacts" video works because the videos frequently feature some product or scenario that the viewer is deeply attached to.<p>The most successful (judged by number of YouTube views) parodies involve some massively popular product (XB Live), person (Michael Jackson), or scenario (meta-rant about "Downfall" parodies being removed from YouTube). The people viewing these parodies are involved somehow, so they feel some attachment/empathy to Hitler's reaction. My analysis of the humor: in this case, it is derived from the cognitive discord resulting from identification with such a horrible human being.<p>When I watched your video, the subject matter was selling a mobile phone. This is a chore. I'm not particularly attached to the method I use to sell my mobile phone. I felt some empathy with Hitler's reaction, because I've felt the frustration of selling something online before, but I didn't find it funny, because my emotional involvement in the task/scenario was too low.<p>I think this quote explains why you guys would find it much funnier:<p>"So we decided to make a video, a humorous take on answering the simple yet profound question ‘Why PriceShred.com?’"<p>You consider the question, "Why PriceShred.com" to be profound. I don't consider the selection of an online merchant in any way profound. I consider it mundane. Selecting an online merchant is so mundane, that I'll continue using current channels, even if they're sub-optimal, just to avoid the drudgery of evaluating a new channel. Not to mention the risk.<p>Humor might still work for you as an advertising strategy, but sadly I think this particular example just won't hit home with your audience.
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RyanMcGrealabout 13 years ago
I enjoy an over-captioned Hitler Reacts video as much as anyone, but it seems somehow in poor taste to use it to promote a business.
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