It's interesting to see the results and the potential this has to shift entire industries.<p>I just asked it "Best hotels in Cancun" it gave me a one paragraph answer ( <a href="https://pasteboard.co/3mfxo5cC2BEc.png" rel="nofollow">https://pasteboard.co/3mfxo5cC2BEc.png</a> )<p><i>"Great choice! Cancun has many excellent accommodation options that cater to different preferences and budgets. In terms of luxury resorts, consider checking out Le Blanc Spa Resort or Grand Fiesta Americana Coral Beach Cancun. For more affordable yet still highly rated options, I suggest Hotel Casa Mexicana or Dreams Puerto Aventuras Resort & Spa. Let me know if you want me to suggest any activities near these hotels as well."</i><p>No ads, like Google's early years. But the temptation seems too great, for these results not to be 'influenced' in some shape or form by travel portals or hotels themselves.<p>What's going to happen to search engines. I mean, it's not clear if the results are scraped or obtained through an API. But this is front-running Google, Google did it themeselves to hotel sites -- who have to pay ads -- but I don't see Google not protecting this market.<p>So many things going on here to shake things up. SEO is another thing, will there be a AI-SEO, where the model is fed crap reviews to raise certain results.