This is terrible journalism.<p>The actual methodology for this “research” - carried out by a business loan broker - is here: <a href="https://clarifycapital.com/the-future-of-investment-pitching" rel="nofollow noreferrer">https://clarifycapital.com/the-future-of-investment-pitching</a><p>Nobody invested anything, it was just a survey of “investors and business owners” carried out by a company that offers business loans. It’s easy to say that you would “invest” in a “pitch” when all you are investing are imaginary dollars.<p>“To test the effectiveness of GPT-4 created pitch decks, we first provided the AI tool with various prompts so it could generate them. We then surveyed 250 investors and 250 business owners to rate the series of pitch decks created by GPT-4 against a successful series created by humans”