“Most of you have browsers, and most of those browsers show you advertisements, and I’m very puzzled about why. The advertisements are annoying most of the time, they slow you down, they injure the concentration that you bring to whatever task it is that you’re doing, and there’s no reason why they show you advertisements; my browser doesn’t show <i>me</i> any advertisements. I don’t see any ads when I read The New York Times, or go to wherever it is that you are happy going to, because my browser has Adblock in it, and that pretty much ends the story. Even in this town, many of you, indeed, I would guess, most of you are probably using the Firefox browser. That means you’re two clicks away from not having any advertising on the net anymore. All you need to do is google “Adblock Plus”, and say “I’m feeling lucky”, [Laughter] thank you very much. Now you know why my friends – and they are my friends – at the Mozilla Foundation are paid tens of millions of dollars every year by Google – basically, not to bundle Adblock Plus into the default distribution of Firefox.<p>But you also know why all the talk about advertising supported models on the web is just talk, and why it is that in the end, all of those models are fated not to work. Because in digital media, when you give people knowledge, you can’t force them to take advertising, because digital media are filterable – that’s the beauty of them.”<p>— Eben Moglen, <i>Free and Open Software: Paradigm for a New Intellectual Commons</i>, 2009-03-13, <<a href="https://www.youtube.com/watch?v=tbcy_ZxXLl8#t=31m51s">https://www.youtube.com/watch?v=tbcy_ZxXLl8#t=31m51s</a>>