Let's discuss the email marketing mistakes that are considered correct.<p>1. over-personalization: yes, personal touch matters. but getting too personal can sometimes creep out subscribers. balance is key.<p>2. focusing on quantity over quality: more emails don't mean more engagement. could lead to unsubscribes. prioritize meaningful interactions.<p>3. neglecting mobile optimization: majority of emails are now opened on mobile. if yours don't look good there, it's a missed opportunity.<p>4. no segmentation: treating your entire email list the same is a common mistake. segment and tailor content for better results.<p>5. not analyzing data: emails give you tons of data. open rates, click-throughs, etc. ignoring these insights can cost you.<p>6. ignoring the power of the subject line: it's the first thing your subscriber sees. make it count.<p>and, it's about connection, not just conversion. focus on building relationships. hope that helps.
Marketing emails are noise.<p>I get on average 5-10 emails a day that are unsolicited snake-oil emails, each one as chatty and friendly as the last.<p>Each also has its own method of unsubscribing - some require email replies, some to links that require you to type in your email address, a few have even asked me to create and account to unsubscribe!<p>In 7 years I have actually replied to exactly one email positively- and that’s because it had the following aspects:<p>1) Obvious human involvement regarding personalized email.
2) A promise that if I did not reply within 7 days that they’d automatically remove me.
3) A promise that I’d not get any more follow up.
4) Missed the Spam detection so was in my Inbox
5) Came in at exactly the same time we were discussing an initiative.<p>Even then, we never followed through later on - and we never heard from them again.
Thanks for these tips!
But - I suspect there’s something of a tension in your advice between ‘wanting to treat people like humans’ and ‘wanting to scale communications to achieve business goals’- that you haven’t resolved. I’m not going to feel more connected with your product/ firm because you sent me an email tailored to the middle-aged somewhat overweight bloke segment, for example. There’s nothing wrong with announcing your fantastic new product to a million (segmented!) folk in the hope that 1,000 of them will be interested enough to take a look. But that’s a different thing entirely from genuine connection, no?