Fun tends to be best enjoyed in small groups.<p>The auto industry is far from a joyless place, engineers at AMG or BMW design products with the aim of fun, great design for the sake of it over economy is the only reason they exist.<p>I'd wager that the person administering databases at Citibank tends to have less fun during the day than somebody making a living developing apps for their own company, in much the same way that designing transmissions for a formula one team is more fun than designing transmissions at GM.<p>That the bigger an organisation gets the less fun it is, is the most important force driving start-up creation and there is still a far greater untapped frontier available to us than any other industry to date.<p>The future is so fun its blinding ;)