Yes, I'm a grumpy old man. Yes, I generally frown upon dumping on someone's effort that was clearly just put out there with the best of intentions. That said, I hated this essay, for 2 specific reasons:<p>1. Yes, call me jaded, but it's time we put a stake through the heart of this overused emotional terminology that is particularly prevalent in the tech startup world. "You need to have passion!" "Love your customers!" As if somehow we're pretending that the primary goal isn't to get rich. Don't get me wrong, I think emotional investment in a new business is inherent to the endeavor. But the startup founders I've witnessed that are most successful and that I most admire, while absolutely working their asses off because it's a topic they really care about, also have a healthy detachment. They are less afraid of failure than I am. They care deeply about their customers and their experience, but they also realize you can't please everyone, and at the end of the day they make the right business decisions even if it means making some people unhappy.<p>2. We've had small businesses in this country since its founding, and nearly every one I frequent treats its customers like this. I really care about my hair stylist, and she always makes me feel great. Sometimes I think my dog loves my dog walker more than he loves me. It took me ages to find a mechanic I trusted, but once I did I won't go anywhere else - I'm worried he'll retire before I stop driving. So I guess I get a little piqued when what we all used to think of as "good, committed, friendly customer service" needs raptuous blog posts about "loving your customer" because tech startups are special somehow. Yes, startups are pretty much defined by their strong growth trajectory, but they're all just small businesses at the beginning - we shouldn't pretend this is unique or special.<p>Grumpy old man signing out.
There is a book/assessment I came across (through HN) called Sparketypes. In it the author talks about people being energized by either “process” or “service,” and how it’s a spectrum we all fall on…<p>Some people are energized by serving a customer they share a strong affinity for, whereas others are energized by the process of making or discovering something. It’s ideal if that thing they are creating serves someone they care about, but that isn’t the primary source of their energy and motivation.<p>My point in bringing this up is that this essay seems to assume founders must be on the “service” part of the spectrum to stay motivated through the long-term slog of startups, but I don’t necessarily buy that idea.<p>It helps (and I would never recommend someone build for a customer they hate), but it isn’t a necessary pre-requisite if the founder(s) have enough passion for the “process” of creating something compelling for a group of people.
"Love" is a word that I reserve for a very few people, and animals in my life. If you "love" your customer (creepy af btw), then what word do you use to describe your emotions towards people in your life?<p>If I start a business I want a big fat paycheck. Fuck a customer