Few months ago he said ad revenue dropped 50%.<p>Then a month ago or so he said all advertisers returned in full.<p>Now he's saying, today, that again ad revenue dropped 50%.<p>The guy is a pathological liar, you can't understand at all what's happening from his words. It's like listening to Putin's takes on reality. One day Wagner is just a myth, then he paid billions to them, then a week later they're a myth again.<p>This is why I watch what he does and what's happening to Twitter. And this is still one airplane nosediving directly to the ground as we speak.
<i>as add revenue drops</i><p>The fundamental disconnect in Musk's business plan --- advertising is really not about "free speech" but rather the opposite.<p>Otherwise, Twitter shouldn't charge for it and advertiser's wouldn't be fleeing.<p>Offering a soapbox to extremists demonstrates a lack of focus and understanding of the nature of the business he bought into.
Revenue dropping while simultaneously implementing a revenue sharing scheme for influencers? It’s a bold strategy, Cotton. Let’s see if it pays off for ‘em.