We learn just as much from startup advice that's wrong as we learn from failure: a lot. Not wanting advice just because the person giving it admits they've given wrong advice before is not going to protect us from failure. It's much more about what we do with the advice than it is about the advice itself or who it is coming from. It's just that when you're a rookie, it just doesn't seem that way, because the advice is coming from a 'veteran'. But in startup innovation land, we so-called veterans, advice-givers and mentors are also merely rookies eager to buddy up with a newer bunch of rookie founders on their naive but exciting ride into the unknown, a place exclusively populated by rookies.