Interesting article, and there's a lot to think about here for people involved in media creation (like me).<p>Two minor but related points, however:<p>1) It's important to realise that when you say "here's how you get me to give you money: do X, Y and Z thing and sell at price P", you are in fact offering the content industries a choice.<p>You are not saying "if you don't, no-one will buy your product." You're saying "If you don't, people like me won't buy your product - so do you want to make movies/books/games for people like me?"<p>Speaking as a content creator in both text and video, one of the major aspects I consider when planning a project is the target audience, and how much money they feel comfortable spending. An audience that is willing to spend a lot of money (say, partner-level accountants) is, all else being equal, a lot more likely to get the green light than an audience that isn't (free culture anarchists).<p>That means if you're not willing to pay much money for a product, and no-one else like you is either, stuff that's of interest to you is less likely to get made. Making a product for an audience that might love it, but won't pay, is a rookie mistake, and most producers learn from it the first time and don't do it again.<p>So if you want stuff that speaks to you, features characters like you in sympathetic roles, and talks about how you experience the world, being willing to spend more money on it actively increases the chances it'll get made.<p>(Why do you think there are so many "family-friendly" movies made every year? Because that's a demographic that buys.)<p>2) When you say "A DVD / game / book should cost X", you either a:<p>a) are able to describe in detail the target audience, including demographic information, likely points of contact and awareness routes, and of course size, purchasing budget and likely penetration for the media product in question, and also produce a line-item budget for creating the entire piece of work, including marketing budget, professional fees, and so on, that an expert in the field would find plausible,<p>or<p>b) Are talking out of your arse.<p>Media pricing is more complicated than "Well, I'm only willing to pay $5 for a game, so game developers should just make them cheaper." or even "Well, paperback books cost $7 and most of that must be printing and distribution costs."