I've used Spotify for three years, and am currently on the Student plan. I don't really mind the bump to $5.99 (from $4.99) especially since it includes a Hulu subscription, however I have recently subscribed to Apple One which offers Apple Music and Apple TV+ among other things, and so I've found myself paying for redundant services.<p>Although I would be open to the idea of switching to Apple Music, I have a number of playlists on Spotify that I would be very reluctant to let go of, and porting them by hand to Apple Music would take hours. Additionally, a lot of my friends are Spotify subscribers (even the ones with Apple devices) and I enjoy following them on Spotify to listen to their playlists as well. It's a mixture of platform lock-in and a social connection.
Via email:<p>The price of Premium Individual is changing from $9.99/month to $10.99/month.<p>We’re increasing the price of Premium Individual so that we can continue to invest in and innovate on our product offerings and features, and bring you the best experience.<p>Since you’re already a Premium subscriber, you will pay $9.99/month until your billing date in September when your subscription will go up to the new price.*<p>Thanks for being a fan of Premium.<p>The Spotify Team.