#5 says that pricing specials for the first month have been shown to work better than free trial. Is that from personal experience or is the auther referring to some studies that have been conducted?<p>We're selling a SaaS solution to small businesses and our entire process is built around a free 15 day trial. I imagine that if we required payment info upfront, our sign ups would drop dramatically, our cancellation rates would go up and I'm not sure what would happen to the customer acquisition rate. If the net result is positive I wouldn't care about the change in our metrics.<p>Does anyone know of any articles written about that topic in particular?
thanks, some very good thoughts here for sure but if im to understand intellichat the idea is to hustle up a better offer for people that are leaving. this starts to feel like att or even a car dealership.<p>no doubt something like this increases numbers but it produces weaker customer relationships and less room for your company to act with integrity - which is what people adore. you dont need to upsell when your customers are begging for more; more fun and inspiring for you too.<p>engineering an immediate dollar machine has the same effects as most short term strategies so keep "t" in mind when performing an optimization.
Noah brings useful info to the table once again. The post could have some more meat to it, give more exposition on each point but it's also to read a short and sweet list of tips and advice.
good stuff, hits on a lot of important things we often overlook or push off till later, but we could benefit from by doing now. Most of his suggestions can apply to any startup. Every Friday I like to bring out the comb and not worry about feature improvements... definitely added a some new things to our list.<p>Glad Noah is hanging out, building cool games, and eating burritos in Austin. :)
Good stuff. I'm going to audit my subscription page right now and see what I can improve. No way I'm gonna add a js countdown, though.<p>I never though about a discounted first month vs. 30 days free (that's what we do now). Why is this better? Less attrition?